Amazon, Gold Sponsor MM17ES
Merchants Find the Mobile Sweet Spot with Winning Collaborations – by Amazon Pay and Magento Commerce.
More than a quarter of online revenue comes from mobile purchases
For today’s online shoppers, a speedy checkout experience—especially one that is optimized for mobile—can make a profound difference. More than a quarter of online revenue comes from mobile purchases(1). Yet the average mobile shopping cart abandonment rate remains above 50%(2).
One reason for this is a slow and complicated checkout experience. According to one study, 25% of mobile device users who didn’t complete their purchases say the checkout process took too long(3).
In the current environment, it’s more important than ever to streamline the checkout experience—and Magento Commerce has teamed up with Amazon Pay, enabling customers to pay using the credentials already stored in their Amazon account. According to Andy Barker, head of payments at Magento Commerce, through this integration, Magento merchants can easily incorporate Amazon Pay into their site. They can also reduce friction at checkout and reach Amazon customers who have come to value this trusted, familiar Amazon buying experience.
Thousands of Magento merchants are already using Amazon Pay, and the mobile successes have been impressive.
Increased Mobile Conversions
Flooring Superstore, an online flooring merchant in the UK, selected Magento Cloud and Amazon Pay to provide a quick and scalable checkout experience for its mobile shoppers. Flooring Superstore offers high-quality flooring from carpet to vinyl and even artificial grass, successfully growing its business with Magento Commerce (Cloud) and Amazon Pay.
“Within two months of introducing Amazon Pay, conversion rates rose 44%,” says Andrew Kennedy, commercial manager at Flooring Superstore. “The increase in conversions has carried over to mobile shoppers, who now account for nearly 70% of customers. We’ve seen a massive shift from desktop to mobile. Amazon Pay has made the mobile experience seamless.”
The larger number of mobile conversions has translated into higher sales and more revenue. “Both our prices and our advertising have remained the same, yet we’ve experienced 10% year-over-year growth since adding Amazon Pay,” Kennedy adds. “I think it’s because of the trust people have in Amazon and the faster checkout experience. Those things coming together have had a positive effect.”
A Streamlined Checkout and Enhanced Multi-Channel Shopping Experience
As with Flooring Superstore, the combination of Amazon Pay and Magento Commerce has helped US retailer Shinola improve the customer experience, eliminating friction during checkout. In the first three months after adding Amazon Pay, 19% more mobile users and 5% more desktop users completed their online purchases. Amazon Pay has quickly become a favorite alternative payment option with one in four mobile Shinola shoppers choosing it for their online purchases.
UK-based online retailer DOMU has experienced similar success, cutting the checkout process to just three clicks with Amazon Pay and enhancing the multi-channel shopping experience for DOMU shoppers across all their devices, increasing tablet conversion by 38% and mobile conversions by an outstanding 50%.
A Quick and Trusted Buying Experience
Amazon Pay and Magento Commerce (Cloud) can help merchants meet customer expectations for a quick and trusted buying experience, optimized for today’s mobile shoppers. It’s fast, easy and secure–helping merchants to add new customers and increase sales. To learn more, visit http://amzn.to/APMMESBlog or Amazon Pay website.
Andy Barker, Head of Payments, Magento Commerce.
(1) Retail Industry Report. Adobe Digital Insights, 2017
(2) The Remarketing Report. SaleCycle, 2017
(3) Mobile Money Report. Mobile Ecosystem Forum, 2016